Play Sports launches its biggest-ever sports offering for the 2026–2027 season.
Play Sports is kicking off the new sporting season with the most extensive offering in its history, combined with a sports viewing experience of the same high standard. Telenet has not only brought together a series of rights agreements to make almost every major sports competition available in one place this season, but also spread them across three clearly defined packages. In addition, Play Sports is investing in its own editorial programming by launching two new weekend formats, while Telenet is offering all its TV customers a free livestream of the Belgian Super Cup on the DAZN Pro League 1 channel.
The fact that so much top-level sport is coming together on Play Sports this season is no coincidence. It is the result of Telenet’s efforts and a unique combination of rights agreements. In practical terms, Play Sports viewers will be able to enjoy the following this season:
(*) via DAZN
“This is the kind of offering we have been dreaming of for years. For the first time, we are bringing together top Belgian and international football with Formula 1, the Champions League, tennis, golf, cyclo-cross, the NBA and the NFL, all within a single ecosystem. Combined with our new weekend formats, we are delivering a sports experience unlike anything Play Sports has offered before. It is something we can rightly be proud of,” says Dieter Nieuwdorp, Chief Commercial Officer at Telenet group.
Play Sports has also secured the exclusive rights to the Croky Cup for the next four seasons. It will be the only broadcaster to show Belgian Cup matches in Dutch-speaking Belgium, with coverage beginning at the round of 32 in October.
For viewers looking for the complete sports offering, Play Sports + DAZN Total brings everything together in a single subscription. It includes the best of Belgian and international football, as well as Formula 1, tennis, golf, cyclo-cross, the NBA, and the NFL. This combined package costs €34.99 per month. Alternatively, those who prefer to focus on Belgian football can subscribe to DAZN Total via Play Sports for €24.99 per month.
Play Sports is investing not only in a stronger portfolio of sports rights, but also in its own editorial programming. With two new weekly programmes centred on weekend football, sports fans can now enjoy a regular programme featuring analysis, stories, debate and expert commentary alongside the matches themselves.
Four leading presenters, two new formats and one clear ambition: Play Sports no longer wants to be known simply as the platform with the most sports rights, but as Belgium’s leading sports platform, combining expert analysis with the passion and excitement that make sport so compelling.
Just before the new season kicks off, Telenet is offering all its TV customers, whether or not they have a Play Sports subscription, a free livestream of the Super Cup between Club Brugge and Union on Friday 31 July at 6.30 pm on the DAZN Pro League 1 channel. It gives all viewers a first look at what Play Sports has to offer this season.
The new Play Sports packages will officially launch on 3 August. A few days later, on 7 August, the new Jupiler Pro League season gets under way. Those who subscribe before 3 August can take advantage of a launch offer of €24.99 per month for three months. Further details on what is included in each package will be announced ahead of the launch.
To celebrate the start of the new season, sports fans who subscribe before 3 August can enjoy the full offering for €24.99 per month during the first three months, instead of €34.99.
https://press.telenet.be/play-sports-presents-belgiums-most-comprehensive-sports-offering